A logo design is very crucial to any new organization or an organization wanting to have a makeover. A logo will be with the company for a long time. Therefore it is the designer’s job to stick to the company’s needs and still create an artistic logo. So how to present a logo?
A designer has the ability to bring out the company’s mission and vision in the logo. Although there will be little scope for vast imagination, one can always bring out the creativity inside you.
- A logo depicts the company’s image. Owner would want the logo to be of his liking and taste. Therefore when having an initial meeting with your client, do not forget to ask the following questions:
- Their favorite color
- Mission and vision
- What they want in their logo
- Do they want any text on it or can it be just a picture
- When preparing the logo, make sure to use the client’s favorite color. There is nothing you can do if the client does not approve it in the first. Therefore think in the client’s perspective and prepare the logo according to their taste or favorites. For example if the client’s favorite color is pink, make the logo in pink.
- Do not preview the designs before you finish them. The client may not know of the full design and it may create a bad impression. Although you can preview if you are including some facts or texts, that you want approval of. You may be tempted to reveal your logo before it is finished, but keep in mind that the client should approve of it.
- Make 2 to 3 designs for the clients to choose from. Base them on similar or different themes. Do not present 3 logos that are very different from each other. This will only make the selection process more hard. Providing choices will also give the client the satisfaction for the money that they are paying.
- Present the logo and stay silent until the client comments on it. Give them space and then speak your mind.
- Present the logo impressively. Take some print outs of the logo. Put them in coffee mugs, t-shirts and pens to show the client the logo’s presence .
- Explain the logo after the client appreciates it. Add the points you considered to make the logo and the thought process briefly. This will help the client explain the logo to other people.
- If the client rejects your logo, accept it. Do not argue with them. Remember they are paying for it and it is their logo. Sometimes even the client that does not know much about designing can provide useful comments. The client has the final take in a commercial design business. Remember that and relax your artistic soul.