A survey is conducted to gather “quantitative information” about the objects in a population. The surveys of “foundations” and “human populations” are very general in government and political polling, marketing research and social science. The purpose of a survey is to focus on factual information or opinion, and it involves administering questions to individuals. The question of survey which is directed by a researcher is termed as “researcher-administrated survey” or “structured interview”. The question directed by respondent is called as a “self-administered survey” or a “questionnaire”. The survey queries are generally distinguished between standardized and structured. The “Structured survey” means, the queries should be prepared in a way, that they do not manipulate the response to subsequent questions. The standardized surveys are to guarantee the validity, dependability, and generalizability of the object. The “organizational development” survey is another type of survey which is build carefully as the basis for collecting data, consequent action planning, and organizational analysis.
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